Indian and Pakistani designers put wedding wears on display during the three-day annual fashion exhibition that began here today with the theme 'Jashn-e-Azadi' (celebration of independence).
As the wedding season approaches, the exhibition aims to exploit the market by bringing the business community into direct contact with the buyers, besides offering to the consumers a plethora of choices for the wedding plans.
Henna designers, wedding planners, photographers and make-up artistes are showcasing their skills at the event, seen as part of moves to give thrust to cultural exchange between the two countries.
Among the designers who transcended the borders to participate in the expo are Aiesha Varsey, Shahla Rehman and Farida Qureshi, who would showcase fashion prevalent in the sub-continent, especially in bridal wear, incorporating ethnicity and contemporaneity.
"The exhibition draws more than 100 exhibitors every year from India and Pakistan. With the onset of the marriage season, the eighth edition of the exhibition is slated to be a grand success," International Trade and Exhibitions India Pvt Ltd (ITE) Director Kiran Sharma said.
She said the event also aims to provide a platform to aspiring designers and artists from the industry, adding that US-based buyers have already placed orders with several participants.
"We have also taken the show to other cities like Bangalore, Hyderabad and Ludhiana as well as to overseas locations in Bangkok and London," she said.
Organised by the ITE India Pvt Ltd, the designers displayed trousseau collection of accessories, jewellery and gifts.
Source: economictimes.indiatimes.com
As the wedding season approaches, the exhibition aims to exploit the market by bringing the business community into direct contact with the buyers, besides offering to the consumers a plethora of choices for the wedding plans.
Henna designers, wedding planners, photographers and make-up artistes are showcasing their skills at the event, seen as part of moves to give thrust to cultural exchange between the two countries.
Among the designers who transcended the borders to participate in the expo are Aiesha Varsey, Shahla Rehman and Farida Qureshi, who would showcase fashion prevalent in the sub-continent, especially in bridal wear, incorporating ethnicity and contemporaneity.
"The exhibition draws more than 100 exhibitors every year from India and Pakistan. With the onset of the marriage season, the eighth edition of the exhibition is slated to be a grand success," International Trade and Exhibitions India Pvt Ltd (ITE) Director Kiran Sharma said.
She said the event also aims to provide a platform to aspiring designers and artists from the industry, adding that US-based buyers have already placed orders with several participants.
"We have also taken the show to other cities like Bangalore, Hyderabad and Ludhiana as well as to overseas locations in Bangkok and London," she said.
Organised by the ITE India Pvt Ltd, the designers displayed trousseau collection of accessories, jewellery and gifts.
Source: economictimes.indiatimes.com
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