A team of 10 top Australian fashion designers will showcase their latest collections to Middle East buyers in AusStyle 2007 at The Monarch Dubai from 4-7 November.
It's the third time the event has been held and represents double the number of designers who took part in last year's AusStyle which successfully matched buyers from the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Jordan with inspired designs from ‘Down Under'.This year, buyer meetings will be held throughout the three day event titled ‘La Dolce Vita' (the beautiful life) - Australian style, which will culminate with cocktails and a fashion show for invited VIPs on November 7.
Organiser Milica Duric of the Australian Trade Commission says that while Australia and Dubai are miles apart geographically they have many similarities in climate and lifestyle that make fashion translate well between the two countries.
"We both have warm weather throughout the year with less defined seasons than many Northern Hemisphere countries, so the fabrics and styles our designers use are more compatible with the Middle East than many European collections," says Milica.
Access to top quality fabrics and fibres and an increasingly multicultural society also add to the creative inspiration of the Australian designers who will present unique collections of garments and accessories suited to a wide range of applications from trend-setting café culture to red carpet glitterati events.
"Dubai is renowned internationally as a shopping destination providing consumers with a global snapshot of the world's leading fashion brands. We hope to contribute to that reputation by sharing the latest Australian talents being recognised nationally and internationally," Milica says.
Each year AusStyle hand picks a new group of innovative and successful designers with proven commercial appeal to introduce to the Dubai market, providing an opportunity for UAE retailers to gain potentially exclusive regional access to fresh new looks at a competitive price point while giving the designers added exposure in a dynamic market.
"It's a win-win situation that's good for both the fashion industry and consumers," she says.This year's featured designers are Aurelio Costarella, Charlie Brown, Nina Maya, Verduci-Smith, Ghost & Lola, Bagtart, Gina Kim, Sacha Drake, Kimono Collections and Marniinako.
The continuing success of the high profile event has attracted backing for AusStyle 2007 from elite sponsors, The Monarch Dubai, HSBC Bank International, ModelCraft, Lexus, Cicero & Bernay and Harper's Bazaar, as well as Etihad, Quintessentially, L'Oreal Professionnel, Model Co, Aldo and Pinctada Pearls.
Courtesy: ArabianBusiness.com
It's the third time the event has been held and represents double the number of designers who took part in last year's AusStyle which successfully matched buyers from the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Jordan with inspired designs from ‘Down Under'.This year, buyer meetings will be held throughout the three day event titled ‘La Dolce Vita' (the beautiful life) - Australian style, which will culminate with cocktails and a fashion show for invited VIPs on November 7.
Organiser Milica Duric of the Australian Trade Commission says that while Australia and Dubai are miles apart geographically they have many similarities in climate and lifestyle that make fashion translate well between the two countries.
"We both have warm weather throughout the year with less defined seasons than many Northern Hemisphere countries, so the fabrics and styles our designers use are more compatible with the Middle East than many European collections," says Milica.
Access to top quality fabrics and fibres and an increasingly multicultural society also add to the creative inspiration of the Australian designers who will present unique collections of garments and accessories suited to a wide range of applications from trend-setting café culture to red carpet glitterati events.
"Dubai is renowned internationally as a shopping destination providing consumers with a global snapshot of the world's leading fashion brands. We hope to contribute to that reputation by sharing the latest Australian talents being recognised nationally and internationally," Milica says.
Each year AusStyle hand picks a new group of innovative and successful designers with proven commercial appeal to introduce to the Dubai market, providing an opportunity for UAE retailers to gain potentially exclusive regional access to fresh new looks at a competitive price point while giving the designers added exposure in a dynamic market.
"It's a win-win situation that's good for both the fashion industry and consumers," she says.This year's featured designers are Aurelio Costarella, Charlie Brown, Nina Maya, Verduci-Smith, Ghost & Lola, Bagtart, Gina Kim, Sacha Drake, Kimono Collections and Marniinako.
The continuing success of the high profile event has attracted backing for AusStyle 2007 from elite sponsors, The Monarch Dubai, HSBC Bank International, ModelCraft, Lexus, Cicero & Bernay and Harper's Bazaar, as well as Etihad, Quintessentially, L'Oreal Professionnel, Model Co, Aldo and Pinctada Pearls.
Courtesy: ArabianBusiness.com
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