Monday, March 3, 2008

Disney Designer Deborah LaFranchi Debuts 2008 Bridal Collection

Famed costume designer Deborah LaFranchi, better known for her designs seen in television shows, film and her other contributions to Disney’s theme park development in the United States and Tokyo; unveiled her highly anticipated 2008 bridal collection. The event took place at the Glendale Hilton on Sunday, February 24th and was attended by hundreds of buyers, fashion editors, designers and of course, brides.

LaFranchi, a graduate of the prestigious Institute of Fashion Design and Merchandising (FIDM/LA Campus) stood out early on as one the few students that could both design and construct. Since the opening of her bridal division in 2006 , Deborah LaFranchi has become a leading bridal couturier for VIP’s, much like Monique L’huillier also a FIDM graduate. LaFranchi have designed over 100 theatrical productions in the Los Angeles area over the last 20 years.

LaFranchi smiles at the natural comparisons with Vera Wang: “I am flattered when fashion editors and entertainment critics write nice things about my work. What impresses me the most about Vera is her dedication and work as the youngest fashion editor at Vogue Magazine and the exceptional work she
later did for Ralph Lauren. I admire her sense of simplicity—when it comes to wedding gowns less is more.”

About a recent article, Is This Any Way to Treat Vera Wang? (New York Times, June 10 2007) that explores the new trend of “Trashing the Dress”- a creation of fashion photographer John Michael Cooper where he has brides submerge themselves wearing the dress in ponds, lakes, swamps for a photo session - LaFranchi said “I agree that is no way to treat a Vera Wang, or a LaFranchi for that matter. There is a lot of craftsmanship that goes into a gown not to mention sentimental value. My gowns are usually kept as heirlooms.”

Next bridal show for LaFranchi Couture is an exclusive on March 17, 2008 at the Brookside Country Club near the world famous Rose Bowl in Pasadena, where she will be the only bridal designer showcased at the event. www.americangolf.com www.deborahlafranchi.com

Source: PR.com

1 comment:

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