Backless fashions are all the rage this spring! From special occasion to ready-to-wear, designers are including sexy backless styles in all of their spring collections. But who can really wear these fashions? Most women today are in desperate need of bra support! The first ever Breakthrough Backless bra by Maidenform® is here in time to offer women all the support they need this spring.Thanks to the ABC's hit reality series “American Inventor” -- from “American Idol” producers FremantleMedia North America, Simon Cowell's Syco Television and Peter Jones TV Ltd. - our fashion worries will soon be over. Originally created by runner-up contestant Elaine Cato, the new Maidenform Breakthrough Backless Bra is the first product ever to be brought to mass market. This new foundation features a completely backless construction with silicone wire channeling that prevents slippage. Now women don't have to shy away from the latest backless fashion trends and can feel sexy, feminine and supported - all at once!
A born entrepreneur and single mother of two, Elaine Cato was not afraid to put her invention to the test. Like the producers and judges on “American Inventor,” Maidenform immediately saw the undeniable promise of her creation, working diligently with her to bring the design to fruition and later to mass market. Today, the Breakthrough Backless Bra, armed with Elaine's concept, has created an undergarment aimed to perfectly round-out every innerwear wardrobe.
The Breakthrough Backless Bra features light-weight microfiber fabric that is soft to the touch, with seamless molded foam cups that deliver smooth shaping under clothes. Combined with a two-way stretch technology, the bra provides a maneuverable fit with excellent flexibility. Designed with the full-figured female in mind, the bra allows women with even large busts to flaunt their sexy backs like never before!
“During the warmer seasons, women crave those backless styles,” says Norah Alberto, Maidenform's Senior Style Director. “To help these women bare their back for spring we are launching the new Breakthrough Backless Bra which delivers the perfect complement to everyone's bra closet and is the answer to so many women's style dilemmas.”
The Breakthrough Backless Bra is available at retail locations nationwide at a suggested retail price of $32.00. As with all Maidenform® bras, the Breakthrough Backless Bra is guaranteed to deliver the ultimate in everyday comfort, contemporary style and fabulous fit.
Source: Businesswire.com
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What would we be without the top Australian men’s apparel companies and Australian fashion designers? It seems like just yesterday that our region was recognized for importing global fashion trends and barely managing to create its own unique looks. But, owing to the advent of several fantastic home-grown brands over the last two decades, that has all changed.
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