Karn Malhotra at Lakmé Fashion Week summer/resort 2016.
Originally based out of Toronto, Canada the designer founded the label Karn Malhotra in the year 2010 catering to a small but significant clientele for bespoke garments as well as select styling assignments. In 2012, in order to further the label’s growth, while simultaneously targeting a new audience, the move to designer’s hometown, Mumbai, was initiated.
In its early stages, the label positioned itself as an exclusive luxury apparel design studio for women specializing in couture gowns and evening wear. However, the label has also entered the Pret market after the successful launch of its day/evening wear collection at the India Beach Fashion Week (IBFW) held in February 2015 in Goa, India.
The Label’s design philosophy is simple: ‘wear your attitude’. In the designer’s own words, “each of our creation is a lifestyle statement, a choice of self-expression and not just an outfit, it’s the way you choose to be seen and perceived it’s for this reason we are in the business of creating complete looks not just outfits. In my opinion there is not an ideal age group or body type that can wear my clothes I have something for everyone but most importantly you have to trust my vision and be ready to quit the safe zone for something more fun, edgy and yet chic.”
The Label presently houses its 2 floored workshop in Goregaon West, Mumbai and is in the process of launching an online store shortly this year for an exclusive retail presence
In its early stages, the label positioned itself as an exclusive luxury apparel design studio for women specializing in couture gowns and evening wear. However, the label has also entered the Pret market after the successful launch of its day/evening wear collection at the India Beach Fashion Week (IBFW) held in February 2015 in Goa, India.
The Label’s design philosophy is simple: ‘wear your attitude’. In the designer’s own words, “each of our creation is a lifestyle statement, a choice of self-expression and not just an outfit, it’s the way you choose to be seen and perceived it’s for this reason we are in the business of creating complete looks not just outfits. In my opinion there is not an ideal age group or body type that can wear my clothes I have something for everyone but most importantly you have to trust my vision and be ready to quit the safe zone for something more fun, edgy and yet chic.”
The Label presently houses its 2 floored workshop in Goregaon West, Mumbai and is in the process of launching an online store shortly this year for an exclusive retail presence
Source: vogue.in, lakmefashionweek.co.in
1 comment:
What would we be without the top Australian men’s apparel companies and Australian fashion designers? It seems like just yesterday that our region was recognized for importing global fashion trends and barely managing to create its own unique looks. But, owing to the advent of several fantastic home-grown brands over the last two decades, that has all changed.
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