Gold Coast lingerie wows Paris

FROM Lyon to Las Vegas, Gold Coast lingerie designer Sally Jones is fast conquering the intimates world despite being little known in Australia.The 48-year-old has been working on her self-titled label for almost four years and last month hit the jackpot – being asked to show her latest collection at the Ultra Fashion Lingerie Show in Paris.

Gallery: Sally Jones lingerie

The global benchmark for haute couture in lingerie, it was a coup for the designer who operates out of a small factory at Burleigh Heads.

"Basically the press in Europe will use those photographs for the next season in magazines and all sorts of promotional material," Ms Jones said.

While assembling the collection was stressful, her designs were a hit with the 850 parade guests and she is now in negotiations with some of the biggest names in lingerie worldwide.

"We've got our foot in the door with China, which is probably one of the biggest boosts for our business at the moment," she said.

She is also in talks with prestigious Paris department store Galeries Lafayette.
But Ms Jones said her dream was for greater recognition at home.

"You go to Japan and people know the label, you go to France and people know the label, and America, but in Australia I still get asked, 'I haven't heard of you, where are you stocked?' " she said. "The only place that we haven't got our products where I'd really like to is David Jones or Myer."

Source: Queensland Newspapers

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Source: Research and Markets