Wednesday, March 5, 2008

Boardroom/Ecoapparel Canada a new Member of the bluesign standard

bluesign technologies ag announces that Boardroom/Ecoapparel.ca, Canada, is a new brand member of the bluesign standard. The independent international quality standard serves people and the environment, and identifies a responsibly acting textile industry.

It meets the general need to do something about sustainability, so that next generations can benefit from an intact environment, without compromising functionality, quality or design.

“We are glad to announce that we have gained a new brand member Boardroom/Ecoapparel.ca, which is convinced about our system. They want to reduce the environmental footprint of their products by implementing the bluesign standard in their supply chain”, says Detlef Fischer, VP of bluesign technologies ag.

“From the natural and recycled fabrics we select for our apparel to assembly line operations, we are committed to the health, safety and preservation of the environment for our staff, our customers and the planet,” said Mark Trotzuk, President, CEO and lead fashion designer of Boardroom Custom Clothing and ecoapparel.ca.

“We are very excited to partner with bluesign technologies, furthering our investment and education in improved sustainable business practices”.

The declared objective of the independent bluesign standard is to put a reliable and proactive tool at the disposal of the entire textile production chain – from raw material and component suppliers who manufacture e.g. yarns, dyes and additives, to textile manufacturers, to retailer and brand companies, to consumers.

“We have always provided a safe and fair place to work and now that we have joined bluesign technologies, we are proud to offer an even higher standard of EHS (environment, health and safety) to our clients” says Mark Trotzuk.

Boardroom Custom Clothing Ltd is an apparel design and manufacturing company located in Vancouver, B.C., Canada. Established in 1996, Boardroom recently launched ecoapparel.ca, a line of environmentally-friendly clothing for the corporate market.

Source: bluesign technologies ag

Fresh Water Pearls & Mother of Pearl Jewelry

Freshwater pearls differ from other cultured pearls in that the great majority is not bead-nucleated. Freshwater pearls are not as round as saltwater pearls, and they do not have the same sharp luster and shine as akoya pearls. They appear in a wide variety of shapes and natural colors, and they tend to be less expensive than saltwater pearls, making them very popular with younger people and designers. As freshwater pearls are solid nacre, they are also quite long-lasting, resisting chipping, wear, and degeneration. The Japanese have a distinguished history of culturing freshwater pearls as well.

We are Wholesalers of Fashion Imitation Jewelry in India Delhi we supply jewelry at best wholesale prices. Freshwater pearls cover the widest range of color and shape than any other pearl type. Originally these pearls were marketed as a lower quality, inexpensive alternative to akoya pearls.

For this reason, they were typically used by jewelry designers for pieces that favored design over the gems themselves. However, since the 1990s, a class of freshwater pearl that are round and shiny have emerged which competitor akoya pearls in both quality and value. Freshwater pearls cover the widest range of options for pearl buyers in size, shape and color.

Besides Fresh Water Pearls, Mother of Pearl is also very beautiful kind of pearl. It can help you with this part of your healing. It bestows the feeling that you are resting in the arms of a loving mother. Mother of Pearl can help safeguard you from negative influences, like a protecting mother. When certain harmful frequencies enter your sensation, Mother of Pearl either scatters or absorbs them.

These include the frequencies of other people's negative thoughts and emotions and the harmful emissions of televisions, radios, and microwave transmitters. Although this is a side effect of its energy, it is a profound one and begins to take effect within minutes of donning a Mother of Pearl necklace.

Please visit us at :
http://www.kriviinternational.com
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Source: Freepressreleases.co.uk

Fashion designers all set for WIFW

Wills lifestyle is a well known brand which has come up as a big relief for the fashion conscious people. Every season it comes up with the latest designs for men and women. Wills Lifestyle India Fashion Week (WIFW), is yet another fashionable feather is its cap.

The Autumn/Winter 2008 fashion bonanza is the 11th edition, will be held in New Delhi from March 12 to 16. Fashion Design Council of India (FDCI) is organizing the fashion fiesta and Wills Lifestyle of the ITC Group is sponsoring it. This time around 87 renowned as well as upcoming designers are participating, to add grandeur and glamour to the show.

Fibre2fashion, got in touch with three budding designers who are taking part in the Fashion show, to know about their creations. Alpana of famous label ‘Azara’ says, “The theme is mostly architecture and landscape has been a great source of inspiration. The colour selection is also done keeping theme in mind as, mostly subtle and pastel shades like Old rose, off white, vintage ice blue are used”. Further informing about fabric she asserted, “Net, brocade, satin and jacquard are utilized for designing short, knee length dresses and jackets”.

Designer, Nitin Bal Chauhan has a different story altogether. He stated, “My theme for the collection is the sad status of craft and craftsmen. Mistiness of Himalayan tribes, mostly region of Himachal Pradesh such as Chamba, Kallur and Kunnur have inspired me”. Regarding the colour selection he divulged, “It’s going to be a colourful collection with a mixture of gothic and folk, in woolen fabric, having extensive use of appliqué work”.

Another participating designer, Amit GT has Luxe power seduction as his theme. While talking about his inspiration, Amit said,“Movies of 40’s and 50’s have a great influence over me so collection is classic and sophisticated”. Even the colour range is different, “it’s more of gel tone, hot pink, citrine and blacks. There will be minimum embroidery and more of texture with innovative techniques”.

“Silk, Duchess and liquid satin along with Crepe are selected to design skirts and jackets. It’s combination of volume and proportion with feathering effect. Even sarees which have been reinterpreted in glamorous form are part of his inspiration”.

With just seven days more to go for the grand show, the designers are all geared up and are ready to take the world.

Source: Fibre2fashion.com

Monday, March 3, 2008

Disney Designer Deborah LaFranchi Debuts 2008 Bridal Collection

Famed costume designer Deborah LaFranchi, better known for her designs seen in television shows, film and her other contributions to Disney’s theme park development in the United States and Tokyo; unveiled her highly anticipated 2008 bridal collection. The event took place at the Glendale Hilton on Sunday, February 24th and was attended by hundreds of buyers, fashion editors, designers and of course, brides.

LaFranchi, a graduate of the prestigious Institute of Fashion Design and Merchandising (FIDM/LA Campus) stood out early on as one the few students that could both design and construct. Since the opening of her bridal division in 2006 , Deborah LaFranchi has become a leading bridal couturier for VIP’s, much like Monique L’huillier also a FIDM graduate. LaFranchi have designed over 100 theatrical productions in the Los Angeles area over the last 20 years.

LaFranchi smiles at the natural comparisons with Vera Wang: “I am flattered when fashion editors and entertainment critics write nice things about my work. What impresses me the most about Vera is her dedication and work as the youngest fashion editor at Vogue Magazine and the exceptional work she
later did for Ralph Lauren. I admire her sense of simplicity—when it comes to wedding gowns less is more.”

About a recent article, Is This Any Way to Treat Vera Wang? (New York Times, June 10 2007) that explores the new trend of “Trashing the Dress”- a creation of fashion photographer John Michael Cooper where he has brides submerge themselves wearing the dress in ponds, lakes, swamps for a photo session - LaFranchi said “I agree that is no way to treat a Vera Wang, or a LaFranchi for that matter. There is a lot of craftsmanship that goes into a gown not to mention sentimental value. My gowns are usually kept as heirlooms.”

Next bridal show for LaFranchi Couture is an exclusive on March 17, 2008 at the Brookside Country Club near the world famous Rose Bowl in Pasadena, where she will be the only bridal designer showcased at the event. www.americangolf.com www.deborahlafranchi.com

Source: PR.com

Fashion Illustration by Fashion Designers


Nothing captures a fashion moment or mood quite like a designer's first drawing for a dress. And yet these glorious doodles have always been consigned to a corner of an atelier, unseen by anyone else - until now. Eithne Farry delights in a new book that has dusted them off

As you look at a catwalk snap of a model swathed in romantic ruffles, or edgily suave in a slim-flitting, vaguely S&M leather dress, you may ponder how the designer came up with that particular idea. A stroll around a studio might reveal inspiration boards, stills from films, postcards from art galleries and swatches of draped fabrics in rainbow shades and strokable textures. But often the jump-off point is a sketch by the designer, a little picture that magically captures the mood for a forthcoming collection. As the book Fashion Illustration by Fashion Designers reveals, these drawings can range from sophisticated computer-enhanced images, to collages made from sticky paper and charcoal, to a simple line drawing scribbled on to a bit of white paper with a trusty pencil.

Laird Borrelli, a fashion historian, collected the work of 60 international designers, persuading them to unpin their art from those inspiration boards, or tug them out of the messy piles of paper secreted in corners of their sunny ateliers. The legendary couturiers Karl Lagerfeld and Christian Lacroix handed over drawings, as did fashionable newcomers such as Christopher Kane and Rodarte. All - despite widely differing styles - share a deep-held affection for the art of illustration, and the strange alchemy of a process that transforms a flat picture into a 3D, flowingly embellished, show-stopping dress.

Borelli thinks that there's an aspect of 'peep-show-like titillation' to these illustrations - not for their erotic frisson, but because they were never intended for public viewing. Unlike the meticulous technical drawings that provide the nitty-gritty detail of how each garment in a collection should be assembled (the clothing equivalent of an architect's blueprints), the work gathered here is personal to the artist. It's a far cry from stylised photo-shoots, slick advertorials and extravagantly staged fashion shows. These illustrations are, according to Molly Grad, a recent graduate of Central Saint Martins, 'as direct as handwriting; a way of seeing into a designer's thought processes'.

For some, this part of the designer's work is almost a compulsion. Christian Lacroix describes his sketches as 'reminders' and, although the finished frock may bear only a passing resemblance to the bright-pink, ink-washed dress with black shoulder ruffles that he committed to paper for his autumn/winter 2000 collection, drawing it is an intrinsic part of the process. 'Drawing is such a habit, a need, a reflex, that even without any paper I can draw with my finger in the air, or with a piece of wood, a straw or a stone on sand or mud… it's my way of taking notes.'

Christopher Kane, the Scottish designer whose neon-bright, super-short bandage dresses caused such a sensation in 2006, recalls 'doodling and sketching women with and without clothes at around four or five years old. I used to fantasise about ball gowns with bows and long-haired girls.' His black-and-white pencil sketches of demure wooden-spoon girls wearing sexy little dresses are 'initial drawings' that get him 'excited and ready to start creating clothes'.

Nothing captures a fashion moment or mood quite like a designer's first drawing for a dress. And yet these glorious doodles have always been consigned to a corner of an atelier, unseen by anyone else - until now. Eithne Farry delights in a new book that has dusted them off

As you look at a catwalk snap of a model swathed in romantic ruffles, or edgily suave in a slim-flitting, vaguely S&M leather dress, you may ponder how the designer came up with that particular idea. A stroll around a studio might reveal inspiration boards, stills from films, postcards from art galleries and swatches of draped fabrics in rainbow shades and strokable textures. But often the jump-off point is a sketch by the designer, a little picture that magically captures the mood for a forthcoming collection. As the book Fashion Illustration by Fashion Designers reveals, these drawings can range from sophisticated computer-enhanced images, to collages made from sticky paper and charcoal, to a simple line drawing scribbled on to a bit of white paper with a trusty pencil.

'The Garden of Earthly Delights’, by Basso & Brooke, 2005

Laird Borrelli, a fashion historian, collected the work of 60 international designers, persuading them to unpin their art from those inspiration boards, or tug them out of the messy piles of paper secreted in corners of their sunny ateliers. The legendary couturiers Karl Lagerfeld and Christian Lacroix handed over drawings, as did fashionable newcomers such as Christopher Kane and Rodarte. All - despite widely differing styles - share a deep-held affection for the art of illustration, and the strange alchemy of a process that transforms a flat picture into a 3D, flowingly embellished, show-stopping dress.

Borelli thinks that there's an aspect of 'peep-show-like titillation' to these illustrations - not for their erotic frisson, but because they were never intended for public viewing. Unlike the meticulous technical drawings that provide the nitty-gritty detail of how each garment in a collection should be assembled (the clothing equivalent of an architect's blueprints), the work gathered here is personal to the artist. It's a far cry from stylised photo-shoots, slick advertorials and extravagantly staged fashion shows. These illustrations are, according to Molly Grad, a recent graduate of Central Saint Martins, 'as direct as handwriting; a way of seeing into a designer's thought processes'.

For some, this part of the designer's work is almost a compulsion. Christian Lacroix describes his sketches as 'reminders' and, although the finished frock may bear only a passing resemblance to the bright-pink, ink-washed dress with black shoulder ruffles that he committed to paper for his autumn/winter 2000 collection, drawing it is an intrinsic part of the process. 'Drawing is such a habit, a need, a reflex, that even without any paper I can draw with my finger in the air, or with a piece of wood, a straw or a stone on sand or mud… it's my way of taking notes.'

Christopher Kane, the Scottish designer whose neon-bright, super-short bandage dresses caused such a sensation in 2006, recalls 'doodling and sketching women with and without clothes at around four or five years old. I used to fantasise about ball gowns with bows and long-haired girls.' His black-and-white pencil sketches of demure wooden-spoon girls wearing sexy little dresses are 'initial drawings' that get him 'excited and ready to start creating clothes'.

There's nothing demure about the American designer Betsey Johnson's ladies, who leap off the page in wild felt-tipped colours, spotted stockings and rose-patterned corsets. But her earlier drawings, such as the one above from 1967, show an altogether simpler, cleaner silhouette. Her 1990s designs are brash and exuberant - full of cartoon fun and detail, a complete contrast to the barely-there ink and watercolours of Gene Kang and Hanii Yoon, the couple behind the label Y & Kei Water the Earth. A dabble of white and a puddle of black suggest an elegant ensemble, but you'd be hard-pressed to imagine exactly what the white coat and bow-shaped black skirt would look like when turned into actual clothes.

This is not the case with Yves Saint Laurent's picture for the iconic 1966 Le Smoking, or Karl Lagerfeld's vibrant homage to Coco Chanel's designs. Saint Laurent's simple sketch of the tuxedo suit for women manages to convey the long, lean, androgynous appeal of the real thing. He explained in the 2002 documentary Yves Saint Laurent: His Life and Times: 'When I pick up a pencil, I don't know what I'll draw. Nothing is planned. It's the miracle of a moment…I start with a woman's face, and suddenly a dress follows, or the garment takes shape… It's a very pure form of creation, without any preparation, without any vision. When the design's done, I'm very happy. Sometimes it works, sometimes not. Then you must stop drawing, go and do something else. But you will always come back to paper and pencil.'

Saint Laurent's images have a timeless cocktail-party glamour and are as unlike the alien dolly girls with their flower-petal frocks who stare out of Giambattista Valli's 2007 sketches as it is possible to be.

The same edginess can be seen in Molly Grad's work: her spindle-thin girls with scraped-back hair and hostile expressions look like trouble. Painting in watercolour and coal, with pencilled-in detail, Grad eschews prettiness for a darker aesthetic. 'My thoughts are linked directly with a pencil. Drawing plays a key part in my work. It is the starting position where all my ideas come from, and the finishing point, when it is used as a detailed technical sketch… as a base to make a collection.'

Kate and Laura Mulleavy, the two sisters who make up Rodarte, spent their childhoods scribbling. 'Kate would draw elaborate costumes and I would sign my name on them,' says Laura. The self-taught designers' pictures have a whimsical appeal. Shy girls pose coyly in voluminous bell-shaped frocks the colour of peapods, or peek over the top of a dress that looks as if it was borrowed from a bumble-bee. The sisters sit together and sketch, but as with all of the designers there is a steely practicality at the core of all this sweetness. There are clothes to be made, and then sold. 'All our ideas come out through drawing and sketching. We do not do typical line drawings, [but] the renderings of a feeling - a lightness - that we want to capture in our final product.'

Giles Deacon is aware of this pressure to produce collections that sell, but relishes the time that he spends illustrating. 'It's a form of relaxation and a route for escape. I try to draw for at least half an hour every day.' Working in watercolour, Deacon paints an elegant bloom of a skirt in dark-plum ink, with a silhouetted fitted jacket, or a long bowed dress, mottled with strangely gorgeous verdigris. 'The beauty I find with drawing,' he says, 'is that it places you in a time where you don't have to think, "Oh, I've got to design now," but you can start doing some drawings and then, after 20 minutes of getting lost in that world, it can start turning into something that you've never even imagined.'

And that's the overwhelming appeal of looking at these beautiful images, some ugly, some quirky - you can imagine the clothes that they could turn into, and covet them accordingly. But as a viewer it doesn't matter a jot if the pictures never end up as couture gowns, summer frocks or dancing skirts. The pencilled lines, the washes of watercolour and ink, are fascinating in their own right.

Invaluable as insights into the designers' creative thinking, the illustrations describe a mood, a moment, a daydream (or a nightmare), a joke, an attitude, as successfully as the finished clothes would on a model.

Source: Telegraph Media Group Limited

Infant and Toddlers Rock Runway for Worldwide Fashion Preview by Baby Celebration LA


Over 30 up-and-coming fashion houses and boutique children’s designers from Beverly Hills to the Netherlands unveil their latest spring and fall collections worn by models eighteen months to five years old at the “Sweet Petites and Tiny Treats” fashion show on Tues., April 8 at 11:30 A.M. PT at Social Hollywood on Sunset.

The fashion preview is hosted by Baby Celebration LA – an annual celebration of babies and toddlers which offers the largest collection of boutique, hard-to-find, luxury products and services to expectant moms and new parents looking for an alternative to mass merchandise. Baby Celebration LA is held at the Los Angeles Convention Center April 12 - 13. Advance tickets are available by advance purchase or at the Los Angeles Convention Center Box Office for $10 each. Children 12 and under are free.

The baby and toddler fashion show – scheduled for the Tuesday before Baby Celebration LA weekend at the Los Angeles Convention Center – is the only event of its kind, hosting an international collection of boutique children’s apparel designers who will come together and showcase luxury, ready-to-wear trends and fine baby fashions. The invitation only fashion show provides infant and toddler fashion stylemakers and select guests with a chance to preview some of the highlights that will be available to the public during Baby Celebration LA, at the Los Angeles Convention Center, April 12 - 13.

Candyland meets rock ’n roll, when fresh up-and-coming designers like the rockin’ mod trends of Dandy Social Club, the multifaceted floral dresses and one of a kind fabrics from BabyLuLu, the born to rock fashions of SlickSugar, as well as more than two dozen other designers, who will come together to debut their latest fashions. Many designers at the show have adorned some of the best dressed children of celebrities including Gillian Anderson, Brooke Burke and Jenna Elfman.

“With more and more trendy boutiques catering specifically to babies and young children, we will be showing just some of the delights in store for the moms and dads attending Baby Celebration LA at the Los Angeles Convention Center, April 12 and 13,” said Patrice Meluskey, co-producer Baby Celebration LA. “This is our exclusive fashion preview prior to Baby Celebration LA, which truly does bring together, for the public, the largest collection of unique, boutique baby and toddler fashions.”

Last year, Baby Celebration LA attracted 15,000 plus attendees, and is expected to attract over 20,000 this year. This event will feature LA’s Nanny of the Year Contest, a $50,000 Edible Eco Garden with a Sustainable, Renewable and Bio Degradable Playhouse and a $3,000 Stroller with iPod Integration, Wood Dashboard and Under-Carriage Lighting. There will also be the hottest urban toddler hip hop wear, Swarovski® crystal pacifiers and some of the most sought after sweatshop-free, earth-conscious clothing on the market today, all in a comfortable expectant mommy and baby-friendly environment.

“During my last pregnancy I realized how difficult it was to find modern, stylish outfits and the hottest new products for me and my baby all under one roof, and that led to the idea of Baby Celebration LA,” said Penny Domschot, co-producer Baby Celebration LA. “As a work-at-home mom myself, I need to be efficient with my time. I understand the difficulties of traveling all over town carrying a child on your arm or in your tummy on a mission to find the latest baby luxuries. This event brings the best of the best together under one roof so you don’t have to dress your masterpiece in mass merchandise.”

Penny Domschot and Patrice Meluskey are both work-at-home moms who co-own www.seascapeproductions.com, an event production company. After creating the San Diego Interior Design & Landscape Expo, a wildly successful event that changed the face of consumer trade shows, they sold it to DMG World Media, an international exhibition and publishing company with revenues of $293 million, and made a name for themselves without sacrificing their ability to actively parent their children.

Social Hollywood is located at 6525 Sunset Blvd. Los Angeles, CA 90028. For media credentials, or to request VIP seating accommodations, please contact Katie Hillier at 310.446.8310 ex.13 or after hours at 619.708.0577.

Source: Businesswire.com

Jordan Brand throws New Orleans’ Hottest Event to Celebrate Chris Paul’s first signature shoe


Last night, Jordan Brand, a division of NIKE Inc, along with today’s hottest celebrities, artists and athletes came together to commemorate the launch of Chris Paul’s signature shoe, the Jordan CP. The “Big Easy” served as the event’s backdrop and thematically brought to the life the Jordan CP’s intricate design and solidified Chris Paul’s reputation as being one of today’s rising basketball stars.

“I am humbled and honored by how many people came out in support of my first signature shoe,” said Chris Paul, Team Jordan athlete. “To follow in the footsteps of Michael Jordan and be a member of the Jordan Brand family is a surreal experience. I know this moment will live with me forever.”

DJ Clue welcomed guests with music to the packed room lined with inspiring images of Chris Paul and the Jordan CP in bright, encouraging visuals. Bringing together celebrities from all genres including actor Idris Elba from The Wire, musician Jadakiss and some of New Orleans’ sports figures including Tyson Chandler and David West of the Hornets.

Jordan Brand designed the Jordan CP in order for Chris Paul to elevate his explosive athletic attributes by focusing on the core elements of his game: speed, agility, quickness and power. Keeping in the long-standing Jordan Brand tradition and dedication to performance and cutting edge design based on the historic Mardi Gras Indians, the Jordan CP shoe is made with revolutionary, lightweight materials and superior traction with enhanced support to help Paul’s on court game

Source: Businesswire.com

Saturday, March 1, 2008

Gold Coast lingerie wows Paris

FROM Lyon to Las Vegas, Gold Coast lingerie designer Sally Jones is fast conquering the intimates world despite being little known in Australia.The 48-year-old has been working on her self-titled label for almost four years and last month hit the jackpot – being asked to show her latest collection at the Ultra Fashion Lingerie Show in Paris.

Gallery: Sally Jones lingerie

The global benchmark for haute couture in lingerie, it was a coup for the designer who operates out of a small factory at Burleigh Heads.

"Basically the press in Europe will use those photographs for the next season in magazines and all sorts of promotional material," Ms Jones said.

While assembling the collection was stressful, her designs were a hit with the 850 parade guests and she is now in negotiations with some of the biggest names in lingerie worldwide.

"We've got our foot in the door with China, which is probably one of the biggest boosts for our business at the moment," she said.

She is also in talks with prestigious Paris department store Galeries Lafayette.
But Ms Jones said her dream was for greater recognition at home.

"You go to Japan and people know the label, you go to France and people know the label, and America, but in Australia I still get asked, 'I haven't heard of you, where are you stocked?' " she said. "The only place that we haven't got our products where I'd really like to is David Jones or Myer."

Source: Queensland Newspapers

Firefly Clothing to feature Oklahoma fashion designers

Firefly Clothing will be featuring four Oklahoma designers at the "Up & Coming Party" at their location in Bricktown from 9 p.m. to 11 p.m. on Feb. 29.

The four Oklahoma designers are mostly all from the metro area and include: Dead Cities, Cadillac Cowboy, Bombs Away and Heidi Cannon, said Heather Parsons, UCO senior fashion marketing major.

Parsons, the assistant manager at Firefly, said there will be no cover charge, artists Dennis and Casey will perform and there will be free food and drinks. She strongly encourages UCO fashion majors or anyone interested in fashion to come to the event.

There will be an after party at Venu located at 222 E. Sheridan in Bricktown and everyone is invited to come.

"It's a great experience and great learning opportunity," Parsons said. "A lot of kids just go through the motions at school." She said this event will be a great way to gain contacts and get plugged in with people in fashion.

"It's so great if you are interested in fashion to meet these designers and talk with them. They can help guide you with your future," Parsons said.

Parsons wants Friday night to be a fun, hip, shop party atmosphere. Each designer will have a table set up for customers to come and view their merchandise. The designers will be able to answer questions and have fliers to pick up.

Julia Andalman, director of marketing for Firefly, said young designers think they can't make it in Oklahoma. They think they have to go to Los Angeles or Dallas, but this event will show that there are strong, competitive designers in Oklahoma.

"There are fresh faces and new talent everywhere you look," Andalman said.

Lonna Thompson, a junior business major at Rose State and sales associate at Firefly, said. "People are always complaining that there is nothing to do [in Oklahoma]. We don't have to go to Los Angeles or Dallas. We can stay right here and support the local designers."

A lot of times the artists don't have a source for people to view their new items, Parsons said. This is helping the local Oklahoma designers get their name circulated.

"This is a good way to get inspired. If you are on the same level as the customer, you can get an insiders view," Parsons said. "I really know how important it is to get involved. Do as much as you can."

Source: thevistaonline.com

Double play: Designer Peter Som scores twice in one Fashion Week

Backstage after the Bill Blass show, amidst racing models and jostling TV crews, Peter Som greets a swarm of fashion dignitaries rushing to congratulate him. Barneys New York fashion director Julie Gilhart, Elle's Nina Garcia, Mary Alice Stephenson of Harper's Bazaar all line up to hug the visibly relieved designer.

Not many 37-year-olds have the chance to present even one collection at New York's Mercedes-Benz Fashion Week. In the space of four days, Som has shown two: His signature line and, easily the week's most buzzed about splash, his debut effort at Bill Blass.

Five days earlier, behind clear glass double-doors on the fifth floor of a drab building on West 39th Street, the mood in Som's showroom is anything but panicked. With the help of two assistants, the designer is quietly pinning, hemming and accessorizing looks for the fall collection that will hit the runway in 48 hours.

Model Sheila Marquez walks the length of the spare showroom, past racks safeguarding broadtail car coats, feather-adorned skirts, humble-looking cashmere sweatshirts and a table packed with high-gloss patent booties courtesy of Christian Louboutin. No chaos, no cigarettes, no screaming indie rock. Only the sugary beats of Ace of Base accompany the clicks of Marquez's heels, her gait confined in a snug, mid-calf satin swag skirt.

"The Peter Som woman is more of a romantic. She's a little more quirky, loopy, a little more of a dreamer," says Som, taking a break between fittings. "Whereas the Blass woman is definitely much more of a pragmatist. She likes her clothes crisp, clean and luxurious."

Som, the son of architects, grew up in northern California's Marin County. After earning a B.A. in art history from Connecticut College, he headed to New York and Parsons School of Design. "I grew up in a very visual world," says Som. "I've always loved fashion and knew Parsons was in my future."

Bill Blass was, too. Som's first job post-Parsons was as a design assistant to the iconic American designer and New York social fixture. He worked with Blass for 18 months but still has questions for his late mentor. "How did he make it look so easy?" is one.

"The way he led his life, his friends, his love of beautiful things, furniture, art – I think that's what was great about him," says Som. "There was an effortlessness to how he designed and how he lived. It would be great to know his secret."

Stints at two other quintessentially American labels, Calvin Klein and Michael Kors, followed before Som struck out on his own in 2001, quickly earning accolades as part of a new generation of New York designers embracing classic American sportswear.

In 2007, two things catapulted Som to the majors: Lord and Taylor's parent company acquired a majority stake in his signature label, which will enable expansion into the lucrative accessories market. And he was named creative director of Blass, overseeing not only the luxury ready-to-wear line, which sells at Neiman Marcus and Saks Fifth Avenue, but accessories and lower-priced licensees, as well.

Som is the fourth designer to helm the label since Blass' retirement in 1999. (He died in 2002 at age 79.) Following the critically and commercially disappointing efforts of his predecessors (Steven Slowik, Lars Nilsson and Michael Volbracht), Som wanted to be true to the label's founder.

"It was about going back to the archives that date back all through Mr. Blass' life. I started with look books from 1969, 1970, which was really the first year of the house of Bill Blass. For me, it was really about going back to the roots of what he was all about: optimistic, clean, beautiful clothes."

"Personally, I think Bill Blass would have liked that show," says Forty Five Ten co-owner Brian Bolke, who will host Som with a trunk show of his signature collection at the end of the month.

"I think he hit it out of the park. The fact is, Peter was around Blass and saw how he worked. He knows what Bill Blass was about."

With Blass as a counterpoint, Som took his own collection in a more personal direction. "He really let go," says Bolke. "Looking at the collection in the showroom, you could find a woman of any age wearing it. Every piece really stood on its own."

"The furs were amazing. The wide-leg pants looked right. The knits, the casual looks, the dresses were all great. He really got the quirky elegance of the season, a very planned randomness."

With two takes on American style – one idiosyncratic, one pragmatic – behind him, Som is already thinking about what's next.

"As a creative person, I'm never quite satisfied," he says. "I think that's why I have to be a fashion designer. Every six months, or at this point, every three months, I have a chance to improve on what I've done before."

But not right away. "I think I'll watch a video of the show and then swan dive into my bed for a little nap."

Source: dallasnews.com