Monday, July 2, 2007

Colours & concepts create charisma at Fashion Rio

Crossing its 11th edition, Fashion Rio at Marina da Gloria, Rio de Janeiro, did its check out with great numbers: more than 70 thousand visitors during six days, from June 3 to 9.

Both events: Fashion Rio and Fashion Business, first with shows and second with business fair, organized by Heloysa Simão from Dupla Events, got increase also in values: almost US $430 millions national sales and $28 millions to export, expending more Brazilian designer’s products out side of the country.

Some big effort from ABIT (Brazilian Textile and Apparel Industry Association) and TEXBrazil that introduce the concept of One Brazilian Product called Wear Brazilian, promotes ours essences: colors, creativity, shape, art, talent, new technologies and eco-social responsibilities around Globe.

It gave some “fuel” to this segment, pressing the governant for best market conditions and new international politics that can introduce abroad our products in better economic ambient. Brazil is producing 6 billions of clothes per year and directly disputes intern market with China products.

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Source: fibre2fashion.com

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