Monday, July 2, 2007

IMG Fashion all set to stage fashion show in November

KARACHI: The Pakistan Fashion Week (November 4-8, 2007) being staged by the IMG Fashion alongside media partners the Jang Group and GEO TV, promises to be the defining moment in the fashion history of Pakistan.

The event will be organised by Events Unlimited and will be the first show to be held in November 2007; whereas its preview will feature at a premier fashion extravaganza in New Delhi in September 2007.

The city based designer Sonya Battla commented that she would organise a fashion show during the Wills Lifestyle India Fashion Week (WIFW) Sept 5-9 2007 at which Pakistani designers would showcase select outfits to give international buyers a feel of the Pakistan Fashion Week.

Models will soon hit the ramp during a Fashion Week being organised in Pakistan to promote the local fashion industry, its creators, and designers for the global fashion market; whereas famous fashion designers and other personalities would take part in the event.

However, the reason for organising this show would be to show buyers the difference in Indian and Pakistani fashion, which on the surface level may seem similar but in fact have a distinct flavour of their own.

Earlier, the Pakistan Fashion incorporated under the companies act and WIFW organiser Fashion Design Council of India had singed a memorandum of understanding to promote the talent of the two countries worldwide.

The one of the world's most renowned fashion commentators, Colin McDowell has been taken on as special advisor to the Pakistan Fashion Week.

Source: Bharattextile.com

No comments: