For the first time ever Air New Zealand Fashion Week will say “G’day” and open up the runway to Australian fashion designers. A number of Australia’s leading and up and coming designers will be shoulder tapped by New Zealand Fashion Week ambassadors and invited to show their latest designs as part of the Air New Zealand Fashion Week Autumn/Winter collections 2009.“We’re really thrilled to be able to invite Australian designers to show at Air New Zealand Fashion Week 2008 and we hope this move will further strengthen Trans-Tasman relationships within the Fashion Industry.
We now see many New Zealand designers successfully showing at Rosemount Australian Fashion Week, so we hope this new initiative will support our Australian counterparts to achieve the same successes,” says Pieter Stewart.
A large number of Kiwi designers are already exporting their fashion collections to Australia and rely on RAFW to showcase their designs to buyers and media.
Australian fashion exports now account for nearly 80% of all New Zealand fashion exports, and event organizers hope that Australian designers will recognize the same opportunity from the other side of the ditch, to grow their business and explore New Zealand as a new and exciting market.
“We’ve been showing at Australian Fashion Week for several years along with a number of New Zealand designers, so it seems only right that we would invite Australian designers to show in New Zealand.
We’re really happy to have them here! And of course Air NZ Fashion Week is not just a designer event but also vitally important for buyers, so more variety will spice up the week and raise standards all round,” says Neville Findlay, Founder of Zambesi.
Now in its eight year running, Air New Zealand Fashion Week last year showcased 74 New Zealand designer collections and the big week attracted more than 800 national and international buyers and media.
In addition there were approximately 20,000 other invited guests over the four days. This year with the inclusion of Australian designers, event organizers hope to generate heightened interest from buyers, media and delegates alike.
Air New Zealand Fashion Week Directors Pieter Stewart and Myken Stewart recently spent time at Rosemount Australian Fashion Week where they were warmly received by a number of Australian designers.
Air New Zealand Fashion Week applications close to designers on June 7th. The Event Selection panel will conduct the selection process through June and July with all designers announced on July 23rd.
Air New Zealand Fashion Week 2008 dates:
• Fashion Trade Days - Tuesday September 16th until Thursday September 19th
• Fashion Weekend (Public Days) - Friday September 20th and Saturday September 21st
Source: Fibre2fashion.com
2 comments:
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What would we be without the top Australian men’s apparel companies and Australian fashion designers? It seems like just yesterday that our region was recognized for importing global fashion trends and barely managing to create its own unique looks. But, owing to the advent of several fantastic home-grown brands over the last two decades, that has all changed.
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