Thursday, May 8, 2008

Kiwi fashion designers boost Canadian heritage

Here's a new concept that hasn't been tried before - a fashion line inspired by Canada's heritage and legends, that locals would actually want to wear.

Most Canadians wouldn't be caught dead in one of the typical tourist shirts. "That inspired us to create designs that were subtle, fashionable and about local themes like the Vancouver's Woodwards building or Stanley Park that locals could wear," says Ningnong co-owner Wynne Pirini. "Incredibly, this concept has been untouched so far!"

Ningnong's clothing has caught on fast, with stores all over Vancouver, including 'the Bay', stocking up on the local-themed fashions. Ningnong is currently working on expanding their fashion lines to Ontario, Quebec, and Alberta.

The kicker is that Pirini and co-founder Lauren McKee aren't even from Canada; they arrived early last year from New Zealand after touring through Southeast Asia.

But these on-the-go entrepreneurs aren't just in town on business; Pirini is on a quest to rediscover his Canadian heritage. "I've wanted to come to Canada for so long. My grandmother was from Winnipeg. She met my Kiwi grandfather while he was training in Canada to be a pilot in the Second World War. They moved back to New Zealand to start a family."

Canadian relatives who visited New Zealand brought photos of beautiful BC. Pirini realized that he had to come to Canada to connect with his roots and rediscover his Canadian heritage.

Source: newswire.ca

No comments: