Cleaned of its cobwebs and sans the bats after massive restoration, the 16th-century Amber Fort is soon going to be a hub for avant garde haute couture. Several fashion designers of global repute have signed up with the Amber Development Authority (ADA) for setting up their boutiques in the fort premises by August this year bring-ing pret-a-porter to Jaipur.
The Amber Development Authority for the last two years has chipped in immense efforts to restore the fort that had begun crumbling at various places. Now renovated, the fort houses an art gallery spread over 5,000 sq ft and an enclosure dedicated to artisans paving the way for a more viable adaptive reuse of heritage sites. In the present context world over, heritage sites are being put to contemporary use. This would lend a new dimension to the Amber Fort, a tourist destination, said S Ahmed, CEO of ADA.
"I am excited. Heritage sites world over are reactive where tourists get an opportunity to experience products in an ambiance rarely available," said Ritu Kumar, the revivalist fashion designer in the Indian fashion industry. Having successfully bridged the gap between traditionalism and modernity in her designs, Ritu is looking forward to showcasing her line for which a meticulously worked-out plan is already in place. "I am going to be working on a lot of cottons, lehriya and bandhej. A special range of scarves are being designed around the fort and I plan to weave in the essence of the maharajas into exotic pagris and leather accessories," said Ritu.
Besotted by Rajasthan, this would be the first locale for several fashion designers to showcase their lines. Few other designers that would display their creations in the fort are Tarun Tahiliani, Rohit Bal, Muzzafar Ali, JJ Vallaya and Raghvendra Rathore, said Ahmed.
Meera Muzzafar Ali said, "The fort would form a perfect backdrop to showcase the designer labels. Targeting the forthcoming tourist season, I will launch the signature Kotwara style, something new for the tourists that would be global in look, not very expensive, well styled and wearable internationally. As Jaipur is a textile hub, most designers plan to source a large part of their range of dyed and block printed fabric from Sanganer and Bagru."
Source: timesofindia.indiatimes.com
The Amber Development Authority for the last two years has chipped in immense efforts to restore the fort that had begun crumbling at various places. Now renovated, the fort houses an art gallery spread over 5,000 sq ft and an enclosure dedicated to artisans paving the way for a more viable adaptive reuse of heritage sites. In the present context world over, heritage sites are being put to contemporary use. This would lend a new dimension to the Amber Fort, a tourist destination, said S Ahmed, CEO of ADA.
"I am excited. Heritage sites world over are reactive where tourists get an opportunity to experience products in an ambiance rarely available," said Ritu Kumar, the revivalist fashion designer in the Indian fashion industry. Having successfully bridged the gap between traditionalism and modernity in her designs, Ritu is looking forward to showcasing her line for which a meticulously worked-out plan is already in place. "I am going to be working on a lot of cottons, lehriya and bandhej. A special range of scarves are being designed around the fort and I plan to weave in the essence of the maharajas into exotic pagris and leather accessories," said Ritu.
Besotted by Rajasthan, this would be the first locale for several fashion designers to showcase their lines. Few other designers that would display their creations in the fort are Tarun Tahiliani, Rohit Bal, Muzzafar Ali, JJ Vallaya and Raghvendra Rathore, said Ahmed.
Meera Muzzafar Ali said, "The fort would form a perfect backdrop to showcase the designer labels. Targeting the forthcoming tourist season, I will launch the signature Kotwara style, something new for the tourists that would be global in look, not very expensive, well styled and wearable internationally. As Jaipur is a textile hub, most designers plan to source a large part of their range of dyed and block printed fabric from Sanganer and Bagru."
Source: timesofindia.indiatimes.com
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